Sans Normal Idmaf 3 is a regular weight, narrow, low contrast, italic, short x-height font.
Keywords: branding, packaging, posters, headlines, social media, casual, friendly, contemporary, approachable, lighthearted, warmth, informality, motion, approachability, simplicity, rounded, oblique, monoline, open counters, humanist.
A rounded, monoline sans with a consistent rightward slant and soft, tapered terminals. Curves dominate the construction, with open, generously rounded counters and smooth joins that keep the texture even in continuous text. Proportions are compact and slightly condensed, with a small-to-moderate x-height and clear differentiation between straight stems and bowed strokes. Numerals follow the same informal, curved logic, staying simple and readable with minimal internal contrast.
Well suited to branding and packaging where a friendly, contemporary sans can add warmth and motion. It works especially well for short headlines, posters, and social media graphics, and can handle brief text blocks when a casual tone is desired.
The overall tone is relaxed and personable, like quick marker lettering refined into a clean, repeatable system. Its rounded shapes and gentle slant create an energetic, friendly voice without feeling overly decorative, making it feel modern and informal rather than technical or corporate.
The design appears intended to deliver an easygoing, handwritten-adjacent feel while retaining the clarity and repeatability of a rounded sans. The focus is on smooth curves, approachable proportions, and a consistent slanted rhythm for lively display typography.
The italic angle is steady across caps, lowercase, and figures, producing a consistent forward rhythm. Stroke endings are softly clipped rather than sharply cut, which reduces harshness and helps maintain a smooth color in longer passages.