Sans Normal Bobum 14 is a regular weight, normal width, low contrast, upright, tall x-height font visually similar to 'Acaraje' and 'Campeche' by Latinotype (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, friendly, pragmatic, utility, legibility, versatility, clarity, modernity, geometric, crisp, open, even, monoline.
A clean, monoline sans with largely geometric construction and smooth, rounded curves. Forms are open and evenly spaced, with straightforward terminals and minimal modulation, producing a consistent rhythm across words. Round letters stay close to circular, counters are generous, and joins remain tidy and crisp; diagonals (like in V/W/Y) are straight and steady, while curves (C/G/S) read smooth and controlled. The numerals follow the same simple, even-stroke logic and align comfortably with the overall proportions.
This font suits interface labels, product and corporate branding, signage systems, and general-purpose editorial layouts where a clean, modern sans is needed. It also works well for presentations and marketing copy that benefit from a neutral, highly legible voice.
The overall tone is contemporary and matter-of-fact, projecting clarity and approachability rather than personality-driven quirks. It feels calm and utilitarian, with a friendly softness coming from its rounded bowls and open apertures.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity, even color on the line, and reliable readability across a range of text sizes. Its restrained detailing suggests a focus on broad usability in contemporary design contexts.
In the sample text, the spacing and proportions keep long lines readable and stable, and the shapes stay clear at larger sizes without drawing attention to individual letter details. The design favors consistency and legibility, making it easy to scan in mixed-case passages.