Sans Contrasted Tidi 4 is a bold, narrow, high contrast, upright, normal x-height font.
Keywords: headlines, posters, logotypes, packaging, magazine, art deco, modernist, elegant, editorial, stylized, display impact, deco revival, luxury tone, vertical emphasis, brand distinctiveness, geometric, condensed, crisp, monoline accents, sharp terminals.
A condensed, high-contrast sans with sharply tapered strokes and frequent wedge-like terminals. Curves are drawn with smooth, near-geometric roundness while straights stay rigid and vertical, creating a clean, architectural rhythm. Counters are generally open and circular, with several glyphs using thin hairline connections against heavier stems, producing a striking light–dark pattern. Overall spacing feels tight and controlled, reinforcing a tall, streamlined texture in text.
Best suited to headlines, cover lines, posters, branding wordmarks, and packaging where its contrast and condensed proportions can read as intentional style. It can also work for short editorial subheads or pull quotes at comfortable sizes, but its hairline strokes and stylized joins suggest avoiding very small settings or dense body copy.
The tone reads poised and urbane, with a clear Art Deco/modernist flavor. Its dramatic contrast and stylized construction lend a sense of luxury and sophistication, while the simple sans framework keeps it from feeling overly ornate. In paragraphs it creates a distinctive, fashion-forward voice rather than a purely neutral one.
The design appears aimed at delivering a sleek, contemporary take on Deco-inspired contrast within a sans structure, prioritizing visual drama and vertical elegance. It’s built to create a memorable texture and recognizable silhouette in display typography.
Distinctive letterform details—like the angled leg on the Q, the strong diagonals in V/W/X, and the hairline joins in rounded letters—add personality and emphasize the font’s display intent. Numerals follow the same contrast pattern, giving figures a similarly refined, poster-like presence.