Sans Superellipse Immay 7 is a very bold, very wide, low contrast, italic, normal x-height font.
Keywords: sports branding, racing graphics, posters, headlines, logos, sporty, racing, aggressive, tech, dynamic, convey speed, maximize impact, modernize sport, signal performance, slanted, extended, geometric, rounded, blocky.
A heavy, slanted sans with extended proportions and tightly controlled, geometric curves. Letterforms are built from rounded-rectangle geometry: corners are softened, counters are compact, and curves feel like superelliptical arcs rather than true circles. Strokes remain consistently thick with minimal modulation, producing dense silhouettes and a strong horizontal push. Terminals are mostly squared-off with subtle rounding, and the overall spacing and widths vary by glyph in a way that keeps the rhythm energetic while staying cohesive in text.
Best suited for display typography where impact and motion are priorities: sports and motorsport branding, energetic headlines, poster titling, product marks, and promotional graphics. It can work for short emphatic lines of text, but the dense counters and broad stance are most effective at larger sizes.
The font projects speed and impact, with a forward-leaning stance and broad, muscular shapes that read as athletic and performance-oriented. Its compact counters and chunky forms add a gritty, assertive tone, while the rounded geometry keeps it contemporary and engineered rather than rough.
The design appears intended to deliver a fast, performance-driven voice through slanted, extended forms and superelliptical construction. It balances a hard-edged, industrial feel with rounded corners for a modern, engineered look that stays cohesive across caps, lowercase, and figures.
In the sample text, the slant and extended width create a strong rightward flow that suits short bursts of copy. The digits match the letterforms with similarly rounded-rectangular construction and bold, condensed counters, helping numbers hold their own in display settings.