Sans Normal Makin 2 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'EF Diamanti Diagonal' by Elsner+Flake (names referenced only for comparison).
Keywords: sports branding, posters, headlines, logos, packaging, sporty, energetic, assertive, dynamic, retro, impact, motion, attention, branding, display, slanted, compact, chunky, rounded, smooth.
A heavy, slanted sans with broad proportions and compact internal counters. Strokes are thick and mostly monolinear, with smoothly rounded joins and terminals that feel slightly squared-off by the weight. Curves are generous and continuous, while diagonals and horizontal cuts introduce a crisp, engineered rhythm. The overall texture is dense and dark, with tight apertures and a forward-leaning stance that emphasizes motion and impact.
Best suited to display work where a bold, kinetic voice is needed—sports identities, event posters, promotional graphics, packaging callouts, and logo wordmarks. It can also work for short UI labels or signage when the goal is high impact, though the dense counters suggest avoiding very small sizes or long passages of text.
The font projects speed and punch, reading as athletic and attention-grabbing. Its bold, italicized silhouette adds urgency and momentum, while the rounded construction keeps the tone approachable rather than aggressive. The result feels familiar in a retro-performance way—confident, energetic, and built for headlines.
The design appears intended to deliver maximum visual impact with a sense of motion, combining rounded sans construction with a strong slant and condensed internal space. It prioritizes bold presence and quick recognition in branding and advertising-style applications.
Letterforms show consistent slant and a stable baseline, with strong differentiation in shapes like G, Q, and R to maintain clarity at display sizes. Numerals are equally weighty and rounded, matching the letterforms’ compact counters and streamlined curves for a cohesive set in titling and branding contexts.