Sans Superellipse Hiref 1 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'Dean Gothic' by Blaze Type, 'Midnight Sans' by Colophon Foundry, 'Hype Vol 1' by Positype, and 'Ggx89' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, assertive, industrial, sporty, poster-like, utilitarian, high impact, space saving, modern utility, strong branding, sign readability, condensed, blocky, compact, square-rounded.
A condensed, heavy sans with compact proportions and a tight, efficient rhythm. Strokes are thick and uniform, with rounded-rectangle (superellipse-like) curves that keep counters open despite the dense weight. Terminals are blunt and squared off, and joins feel sturdy and engineered rather than calligraphic. The overall texture is dark and continuous, with short ascenders/descenders and sturdy, legible figures that match the uppercase weight and width.
Works best for short-form display typography such as headlines, posters, and attention-grabbing banners where condensed width helps fit more characters per line. It also suits sports and industrial branding, packaging fronts, and bold signage where strong silhouettes and compact spacing improve impact and quick recognition.
The font projects a forceful, no-nonsense tone that reads as modern, industrial, and performance-oriented. Its compressed width and dense color give it an urgent, attention-grabbing presence suited to bold statements rather than subtlety.
Likely intended as a high-impact display sans that maximizes presence in limited horizontal space. The rounded-rectangle geometry suggests a design goal of combining sturdy, engineered shapes with softened corners for approachability and clarity at large sizes.
Round letters (like O/C) lean toward squarish ovals, reinforcing a constructed, geometric feel. The lowercase maintains the same compact, blocky language as the caps, supporting consistent color in mixed-case setting. Numerals appear similarly condensed and robust, designed to hold up at large sizes and in high-contrast applications.