Sans Superellipse Higat 13 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Neusa Neu' by Inhouse Type, 'Herokid' by W Type Foundry, and 'Jane Roe' by deFharo (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, confident, punchy, modern, attention, approachability, clarity, modernity, impact, rounded, soft corners, compact, blocky, geometric.
A heavy, rounded sans with squarish superellipse bowls and consistently softened corners. Strokes are uniform and sturdy, with wide, open counters and a compact, poster-like stance. Curves resolve into flattened shoulders and terminals rather than sharp points, giving letters a sculpted, blocky rhythm. Lowercase forms read large and clear, with simple construction and minimal modulation; figures are similarly robust and built from the same rounded-rect geometry.
Best suited to large sizes where its bold, rounded geometry can carry impact—headlines, posters, packaging, logos, and short marketing statements. It can also work for wayfinding or signage where a friendly but forceful presence is needed, though the dense color suggests restraint for longer passages.
The overall tone is upbeat and approachable while still feeling assertive. Its chunky forms and softened corners create a friendly modern voice that reads as energetic and attention-getting rather than delicate or formal.
The design appears intended to deliver maximum visual punch with a contemporary, approachable character, using rounded-rect forms and simplified construction for strong recognition at a glance.
In text, the strong weight produces a dark, even color and emphasizes word shapes through large counters and broad curves. The design’s rounded-rectangle logic remains consistent across caps, lowercase, and numerals, which helps it feel cohesive in display settings.