Serif Other Ipsa 2 is a bold, wide, high contrast, reverse italic, normal x-height font.
Keywords: headlines, magazines, posters, branding, packaging, dramatic, editorial, fashion, theatrical, luxury, display impact, ornamental serif, brand voice, editorial flair, poster texture, teardrop terminals, ball terminals, swashy, flared, calligraphic.
This typeface is a display serif with sculpted, calligraphic construction and pronounced contrast between thick stems and hairline joins. Many strokes end in teardrop or ball-like terminals, and the serifs read as tapered, integrated flares rather than discrete bracketed slabs. Counters are often partially “bitten” by ink-trap-like notches and curved cut-ins, giving the glyphs a carved, stencil-adjacent rhythm while remaining fully connected. Uppercase forms are compact and weighty with lively internal shaping; lowercase shows rounded bowls, a single-storey a, and distinctive, curling terminals that add motion. Numerals follow the same ornamental logic, with bold bodies and sharp, elegant hairline details.
Best suited to large-size settings such as headlines, logotypes, magazine covers, and poster titling where its terminal details and carved counters can be appreciated. It can also work for premium branding and packaging when paired with a quieter text face for supporting copy. For long passages, its ornamental joins and dense rhythm are likely to feel heavy; short, punchy lines will showcase it best.
The overall tone is glamorous and dramatic, mixing classic serif authority with a playful, couture-like flourish. Its sculpted terminals and high-contrast tension evoke fashion mastheads, theater posters, and premium editorial typography. The cut-in shapes add a slightly mysterious, decadent edge—ornamental without becoming whimsical.
The design appears intended to deliver a bold, high-style serif voice that feels both classic and distinctly decorative. By combining calligraphic contrast with teardrop terminals and carved interior shaping, it aims to create strong poster-grade texture and memorable word silhouettes for branding and editorial display.
Spacing appears intentionally tight for display impact, and the internal cut-ins create strong black/white patterning that can shimmer at smaller sizes. The reverse-leaning stress and curved joins contribute to a sense of motion, while repeated teardrop terminals provide visual cohesion across caps, lowercase, and figures.