Sans Normal Lynom 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Elisar DT' by DTP Types; 'Arpona Sans' by Floodfonts; 'Malva' by Harbor Type; 'Latina' by Latinotype; 'Agent Sans', 'Akagi', and 'Akagi Pro' by Positype; and 'Bartosh' by jpFonts (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, advertising, sporty, energetic, punchy, confident, playful, impact, momentum, modern display, brand emphasis, headline clarity, slanted, rounded, compact counters, smooth curves, heavy terminals.
A heavy, right-slanted sans with broad proportions and rounded, smoothly drawn curves. Strokes stay consistently thick with minimal modulation, producing dense, compact counters in letters like B, P, R, and e. The lowercase shows single-storey forms (notably a and g) and a robust, ball-like dot on i/j, while the uppercase maintains simple geometric construction with softened corners. Numerals match the same weight and slant, with large, sturdy shapes and rounded bowls that keep the overall texture dark and even in text.
Best suited for posters, headlines, and short bursts of copy where impact and momentum matter. It works well for sports and fitness branding, promotional graphics, packaging callouts, and bold editorial display settings where a confident, modern slanted sans is desired.
The overall tone is energetic and assertive, with a forward-leaning stance that feels sporty and action-oriented. Its blunt, rounded shapes keep it friendly rather than aggressive, giving it a lively, contemporary voice suited to attention-grabbing messaging.
The design appears intended to deliver maximum visual punch with a fast, forward-leaning rhythm, while preserving approachability through rounded geometry and simple, sans construction. It prioritizes strong silhouette and even color for high-impact display typography.
The strong weight and tight interior space make it most comfortable at larger sizes, where the rounded joins and counters read more clearly. The slant and broad set create a strong horizontal rhythm, and the design keeps a consistent, cohesive silhouette across uppercase, lowercase, and figures.