Sans Normal Lukoh 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Sana Sans' by Latinotype and 'Between' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social graphics, sporty, dynamic, punchy, confident, retro, impact, motion, attention, branding, display strength, slanted, oblique, rounded, compact, heavy.
A heavy, slanted sans with rounded, softly squared contours and a compact, forward-leaning stance. Strokes are broadly even with minimal contrast, producing solid, dense letterforms and a steady rhythm in text. Curves are full and smooth (notably in C, G, O, and S), while terminals are generally blunt and clean, keeping the silhouette crisp at display sizes. The lowercase shows a single-storey a and g, generous bowls, and short, sturdy joins that emphasize mass and momentum over delicacy.
Best suited for display applications where strong emphasis is desired, such as headlines, posters, sports and fitness branding, promotional graphics, packaging callouts, and short, high-impact statements. It can work for brief subheads or pull quotes, but the heavy slant and dense color are most effective when used larger and with comfortable spacing.
The overall tone feels energetic and assertive, with a sporty, fast-moving character created by the strong oblique slant and bold presence. Its rounded geometry keeps the feel friendly rather than severe, while the weight and tight shapes add impact and urgency.
The design appears intended to deliver maximum visual impact with a streamlined, modern sans structure, pairing bold, rounded forms with an oblique posture to suggest speed and confidence. It prioritizes a clear, punchy silhouette in large sizes and branding contexts over understated text neutrality.
Numerals are similarly weighty and rounded, designed to hold up in headline contexts; counters stay open enough to remain legible despite the density. The italic angle is consistent across caps, lowercase, and figures, helping lines of text maintain a cohesive forward motion.