Slab Contrasted Amvi 10 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, logos, packaging, western, poster, rugged, confident, industrial, impact, display, retro poster, sturdiness, bracketed, blocky, heavy serifs, compact counters, wide stance.
A very heavy slab serif with a wide stance and strong, blocky construction. Strokes are predominantly straight with squared terminals and bracketed slab serifs that read as sturdy, horizontal blocks. Counters are relatively compact and the interior shapes stay clean and geometric, with only modest rounding in bowls and joins. The overall rhythm is dense and emphatic, with prominent top and bottom serifs creating a firm baseline and cap-line presence; numerals match the same chunky, sign-like proportions.
Best suited to short, high-impact settings such as posters, headlines, storefront signage, logo wordmarks, and packaging where strong presence is needed. It can also work for subheads or pull quotes, but its dense weight and tight internal space make it less comfortable for long passages at small sizes.
The font projects a bold, no-nonsense voice associated with display work: confident, rugged, and slightly old-fashioned in a way that recalls posters and utilitarian signage. Its heavy slabs and wide proportions create a strong, assertive tone that feels dependable and attention-grabbing rather than delicate or refined.
The design appears intended to deliver maximum visual impact through heavy slab serifs, wide proportions, and compact counters, creating a sturdy, attention-commanding texture. It prioritizes bold legibility and a classic poster aesthetic over subtlety, aiming for a strong, iconic silhouette in display typography.
Uppercase and lowercase share a consistent weight and serif treatment, giving mixed-case text a uniform, poster-like color. The lowercase maintains readable, sturdy forms with minimal modulation, and the punctuation shown in the sample (apostrophe and ampersand) follows the same thick, squared styling for a cohesive texture.