Sans Normal Ninad 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Commuters Sans' and 'Gomme Sans' by Dharma Type and 'Vito' by Dots&Stripes Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, sporty, impact, clarity, approachability, modernity, rounded, blocky, geometric, heavyweight, open counters.
A heavy, rounded sans with broad proportions and smooth, geometric curves. Strokes are consistently thick with clean, blunt terminals and minimal modulation, giving the letterforms a solid, poster-like presence. Counters are generally open and round (notably in O, Q, 8, 9), and joins are simplified for clarity at large sizes. The lowercase uses straightforward, compact constructions with sturdy stems; the single-storey a and g reinforce a contemporary, utilitarian feel.
Best suited for headlines, display typography, and prominent UI moments where impact is needed. It will work well for branding, packaging, and signage that benefits from strong silhouettes and a friendly, modern tone.
The overall tone is bold and energetic, reading as confident and approachable rather than formal. Its soft rounding keeps the weight from feeling aggressive, creating a friendly, contemporary voice suited to attention-grabbing messaging.
The design appears intended to deliver maximum visual impact with simple, geometric construction and softened corners for approachability. It prioritizes bold readability and strong word shapes for display-led applications.
The rhythm is dense and stable, with large interior shapes and strong silhouettes that hold up well in short words and headlines. Numerals are robust and highly legible, with rounded forms and wide apertures that match the letters’ geometry.