Sans Normal Nobom 17 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Creata' by Ivan Petrov; 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block; and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, playful, impact, approachability, modernity, clarity, rounded, geometric, chunky, soft corners, high impact.
A heavy, rounded sans with broad proportions and smooth, continuous curves. Terminals are clean and largely straight-cut, with generous bowls and wide counters that keep shapes open despite the dense weight. The overall construction leans geometric—circles and ellipses drive letters like C, O, and G—while corners are subtly softened, giving a sturdy, cohesive texture. Spacing reads even and compact in headlines, producing a solid, poster-like color without sharp contrast or calligraphic modulation.
Best suited for headlines and short-to-medium display copy where impact and friendliness are both desired. It works well for branding, packaging, and signage that needs strong visibility at a distance, and for digital hero text where a rounded, contemporary feel supports an approachable message.
The tone is upbeat and approachable, pairing a contemporary, no-nonsense presence with a soft, friendly edge. Its bulk and rounded forms feel confident and extroverted, making text look inviting rather than severe. The result is a modern display voice that reads as bold, direct, and slightly playful.
The design appears intended to deliver maximum presence with a warm, geometric voice—combining wide, rounded letterforms and clean terminals to create a contemporary display sans that remains readable and inviting in bold typographic statements.
In the sample text, the dense strokes create strong word shapes and a consistent rhythm, while the open counters help preserve clarity. Numerals appear large and emphatic, matching the typeface’s overall blocky, rounded character.