Sans Normal Keroz 1 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Ciutadella' by Emtype Foundry, 'Grotesco' and 'Latino Gothic' by Latinotype, and 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, modern, energetic, impact, motion, modernization, attention, oblique, rounded, compact, punchy, clean.
A heavy, oblique sans with rounded, softly squared curves and largely monoline construction. The letterforms feel compact and sturdy, with generous bowls and counters that keep the black weight readable at display sizes. Terminals are clean and mostly blunt, while joins and curves stay smooth, giving the set a cohesive, contemporary rhythm. Figures match the overall sturdiness, with clear, simplified shapes and even color across the line.
Best suited to headlines, posters, and short emphatic text where its dense weight and slanted momentum add emphasis. It also fits branding systems that want a fast, athletic voice—such as sports, fitness, and event promotions—and can work on packaging or social graphics where strong typographic presence is needed.
The overall tone is assertive and kinetic, with a forward-leaning stance that suggests motion and urgency. It reads as contemporary and performance-oriented, projecting confidence without becoming overly aggressive or sharp.
The design appears intended to deliver a modern, high-impact sans that communicates speed and confidence through a consistent oblique posture and compact, rounded forms. It prioritizes a bold, graphic footprint and a smooth, unified texture in display typography.
The oblique angle is consistent across caps, lowercase, and numerals, producing a steady diagonal flow in text. Round letters (O, C, G, Q) emphasize smooth geometry, while diagonals (A, V, W, X, Y) add a crisp, athletic feel. The lowercase maintains a straightforward, utilitarian construction that favors clarity and impact over ornament.