Sans Normal Likiw 14 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Zwo' by FontFont, 'FS Me' and 'FS Me Paneuropean' by Fontsmith, and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, logos, posters, packaging, sports branding, sporty, bold, upbeat, friendly, assertive, headline impact, display emphasis, brand punch, fast motion, chunky, compact, rounded, soft terminals, dense color.
A strongly slanted, heavy sans with rounded, compact counters and smooth, continuous curves. Strokes are broadly even and full-bodied, with soft terminals and minimal sharp detail, giving the letters a dense, solid color on the page. The shapes favor sturdy geometry—round bowls, thick joins, and slightly condensed interiors—creating tight spacing and a punchy rhythm, especially in all caps and numerals.
Works best for headlines, logos, packaging callouts, posters, and promotional graphics where a thick, slanted voice adds energy. It can also suit sports branding, product marks, and social media tiles that need strong contrast against imagery. For long-form reading or small UI text, the tight counters and heavy color may feel dense, so it’s most effective at medium-to-large sizes.
This font projects a confident, energetic tone with a friendly, sporty slant. The heavy presence and forward motion feel assertive and attention-grabbing, while the rounded forms keep it approachable rather than harsh. Overall it reads as upbeat and promotional, suited to bold statements.
The design appears intended for high-impact display use where immediacy and momentum matter. Its pronounced slant and heavy weight prioritize strong silhouettes and quick recognition, while rounded construction keeps the tone accessible. The overall emphasis is on bold branding and short, emphatic text rather than delicate nuance.
The numerals are similarly robust and upright-leaning in feel, matching the letterforms’ dense, rounded construction. Lowercase forms maintain the same heavy, compact rhythm, with single-storey shapes and simplified details that reinforce the bold, display-first character.