Sans Normal Utbaw 16 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Agent Sans' by Positype and 'Andulka Sans' by Storm Type Foundry (names referenced only for comparison).
Keywords: branding, headlines, posters, ui, packaging, modern, clean, energetic, sporty, friendly, emphasis, motion, modernity, clarity, versatility, oblique, geometric, rounded, crisp, open counters.
A clean, italic sans with a right-leaning slant and smooth, rounded geometry. Strokes stay even and low-contrast, with softly curved joins and broadly open counters that keep forms clear at a glance. The uppercase reads wide and stable with simple, circular construction (notably in C, O, Q), while the lowercase shows a compact, efficient rhythm with single-storey forms and a gently tapered, calligraphic feel in a few terminals. Figures are straightforward and legible, matching the same rounded, even-stroke logic as the letters.
Works well for brand marks, product packaging, and promotional headlines where a modern italic can signal motion or emphasis. The open shapes and even stroke weight also make it suitable for UI labels, short text runs, and callouts where clarity is important.
The overall tone is contemporary and brisk, with an athletic forward motion from the consistent slant. Its rounded construction keeps it approachable rather than aggressive, giving it a friendly, utilitarian voice suited to modern interfaces and branding.
Likely designed as a contemporary, geometric-leaning italic sans that delivers speed and emphasis while remaining broadly legible. The goal appears to be a versatile everyday italic voice—clean, rounded, and modern—appropriate for both display and functional settings.
The oblique angle is strong enough to create momentum without collapsing spacing, and the letterfit looks balanced in text. Curves dominate over hard corners, producing a smooth texture line-to-line, while the capitals maintain a simple, geometric clarity that supports headline use.