Sans Superellipse Haduf 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Poynter Gothic' by Font Bureau, 'FS Irwin' by Fontsmith, 'Telder HT Pro' by Huerta Tipográfica, 'Jam Adega' by JAM Type Design, 'Sana Sans' by Latinotype, 'Quitador Sans' by Linotype, 'Meiryo' by Microsoft Corporation, and 'Identa' by Sudtipos (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, modern, friendly, confident, utilitarian, techy, clarity, modernization, approachability, impact, geometric, rounded, monoline, compact, clean.
A heavy, geometric sans with monoline strokes and broadly rounded, superellipse-like curves. Counters are open and clean, with a compact, efficient rhythm and short terminals that keep shapes sturdy at large sizes. Round letters (O, C, G, Q) read as softly squared rather than purely circular, while straight-sided forms (E, F, H, N) maintain even stroke weight and crisp joins. Lowercase follows the same geometry with simple, single-storey a and g, rounded shoulders, and a controlled, contemporary texture.
This font is well suited to headlines, logos, and bold brand systems where a clean geometric voice is desired. Its robust strokes and open counters also work for UI labels, signage, and packaging callouts where clarity at varying sizes is important.
The tone is modern and approachable, combining a friendly softness from the rounded geometry with a confident, no-nonsense weight. It feels contemporary and slightly tech-forward, suited to clear messaging that still wants warmth rather than sharp severity.
The design appears intended to deliver a contemporary geometric sans built on rounded-rectangle forms, emphasizing clarity, consistency, and a friendly visual footprint. It prioritizes strong presence and straightforward letterforms for impactful, modern typography.
Numerals match the blocky, rounded construction; the 0 is an oval superellipse and the 1 is a simple vertical with a top flag. Diacritics and punctuation shown (dots on i/j, ampersand) appear bold and clearly cut, supporting strong legibility in short bursts of text.