Sans Normal Rikem 7 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, packaging, signage, editorial, friendly, casual, approachable, clean, cheerful, everyday readability, soft modernity, approachability, rounded, soft corners, humanist, open counters, generous spacing.
A rounded sans with monoline strokes and softly blunted terminals that give forms a smooth, uniform texture. Curves are built from near-circular bowls and broad arcs, while joins and corners stay gentle rather than sharp. Uppercase shapes are simple and open, and the lowercase maintains clear, uncomplicated construction with single-storey a and g–like forms and a modest, readable rhythm. Numerals are similarly rounded and straightforward, matching the letterforms in stroke and curvature.
This font suits interface labels, short paragraphs, and product or lifestyle branding where a clean but welcoming voice is needed. It also works well for signage and editorial callouts thanks to its open shapes and even stroke texture.
The overall tone is friendly and informal, leaning approachable rather than corporate. Its soft geometry and rounded finishing convey warmth and ease, making it feel conversational and modern without becoming playful to the point of novelty.
The design appears intended to provide a neutral, everyday sans with a softened geometric feel—prioritizing clarity and consistency while adding warmth through rounded terminals and smooth curves.
Spacing appears comfortable and airy in the sample text, supporting legibility at display and text sizes. Distinctive details include consistently rounded ends on strokes and a smooth, even color across lines, which helps longer passages feel calm and cohesive.