Sans Normal Lybor 17 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Greater Neue' by NicolassFonts, 'Otoiwo Grotesk' by Pepper Type, 'Core Sans E' by S-Core, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, assertive, modern, friendly, impact, motion, modernity, approachability, clarity, slanted, geometric, rounded, compact, chunky.
A heavy, slanted sans with compact proportions and smooth, rounded geometry. Strokes are uniformly thick with minimal modulation, producing solid, high-impact letterforms. Curves are broadly elliptical and corners are softened, while terminals tend to finish with clean, slightly angled cuts that reinforce the forward-leaning posture. Counters are relatively tight (notably in forms like a, e, and g), and spacing feels sturdy and stable, emphasizing mass and legibility at larger sizes.
Best suited for headlines, short statements, and prominent UI or marketing callouts where strong presence and momentum are desirable. It can work well for sports and fitness branding, product packaging, event graphics, and bold editorial titling, especially when set with generous tracking or ample line spacing.
The overall tone is energetic and assertive, with a sporty, forward-motion feel driven by the consistent italic slant and chunky construction. Its rounded shapes keep it approachable rather than severe, giving it a contemporary, upbeat character suited to attention-grabbing messaging.
This design appears intended to deliver maximum impact with a streamlined, geometric sans structure and a dynamic slant. The aim is likely a contemporary display italic that communicates speed and confidence while maintaining friendly, rounded forms for broad brand compatibility.
The numerals and capitals read as bold, simplified silhouettes with an emphasis on clarity over detail. Lowercase forms appear single-storey where expected (e.g., a and g), contributing to a clean, modern texture in running text, though the tight counters and weight make it feel more like a display italic than a long-form text face.