Sans Normal Lubas 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Steradian' by Emtype Foundry and 'Centra No. 2' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, confident, sporty, playful, punchy, friendly, impact, motion, approachability, modernity, display, oblique, rounded, heavy, soft, stout.
A heavy, oblique sans with broad proportions and rounded, compact counters. Strokes are largely uniform, with smooth curve joins and gently softened corners that keep the forms approachable despite the mass. The italic slant is consistent across capitals, lowercase, and numerals, producing a forward-leaning rhythm; terminals tend to be blunt and clean, and shapes like O/0 read as sturdy ovals rather than sharp geometric circles.
This font performs best in short, bold statements such as headlines, poster typography, branding marks, packaging callouts, and apparel graphics where the slanted stance adds momentum. It can also work for subheads and large UI hero text when a strong, friendly emphasis is desired.
The overall tone is energetic and assertive, with a friendly warmth coming from the rounded construction. It feels contemporary and extroverted, suited to attention-grabbing messages without becoming harsh or technical.
The design appears intended to deliver maximum impact with an upbeat, modern voice: a hefty sans built for visibility, quick recognition, and a sense of motion. Rounded geometry and a consistent oblique angle suggest a focus on approachable display typography rather than neutral text setting.
Lowercase forms maintain a sturdy, simplified skeleton with minimal detailing, which helps the face stay coherent at large sizes. Numerals are bold and high-impact, matching the letterforms closely for seamless headline and display use.