Sans Normal Jalis 13 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Otoiwo Grotesk' by Pepper Type and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, blocky, friendly, retro, sporty, impact, modern branding, display legibility, geometric simplicity, approachability, rounded, geometric, compact, closed apertures, heavy terminals.
A heavy, wide sans with rounded geometry and compact internal counters. Curves are built from broad, even strokes, giving letters like O, C, and S a solid, cushiony feel, while straight segments end in firm, squared terminals. Apertures tend to be tight and counters are small relative to the overall mass, producing a dense, punchy texture in text. Lowercase forms read sturdy and simplified, with single-storey a and g and a generally uniform, engineered rhythm across the alphabet and numerals.
Best suited to large-scale typography such as headlines, posters, and attention-grabbing display lines where its wide stance and dense weight can do the work. It also fits logos, packaging, and signage that need immediate impact and a friendly, geometric voice, especially in short phrases and bold typographic marks.
The overall tone is assertive and high-impact, with a friendly softness coming from the rounded construction. It suggests a modern-retro sensibility often associated with bold branding and sporty or tech-forward graphics—confident without feeling sharp or aggressive.
The design appears intended to deliver maximum presence with simple, rounded forms and sturdy construction. It prioritizes strong silhouettes, consistent geometry, and a compact interior space to create a distinctive, high-impact display sans that remains approachable.
In paragraphs and headlines alike, the dark color and tight counters emphasize silhouette over interior detail, so spacing and size matter for clarity. The numerals and uppercase carry a poster-like presence, and the shapes maintain a consistent, chunky cadence that reads best when given room to breathe.