Sans Normal Jalis 14 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Gremlin' by Hazztype and 'Midnight Motion' by Hipfonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, sporty, friendly, punchy, modern, impact, approachability, simplicity, modernity, rounded, blocky, geometric, soft corners, compact counters.
A heavy, rounded sans with broad proportions and a compact, tightly spaced feel. Strokes are uniform and smooth, with softened corners and generously curved bowls that keep the shapes approachable despite the mass. Counters are relatively small and apertures tend toward closed, giving the face a dense, poster-forward color. Terminals read clean and blunt, while diagonals and joins stay sturdy and simplified for strong silhouette clarity.
Best suited to headlines, short statements, and display settings where immediate legibility and presence matter—such as posters, branding systems, packaging, signage, and sports or entertainment promotion. It can work for brief UI labels or buttons when used at comfortable sizes and with adequate spacing.
The overall tone is assertive and upbeat, combining a contemporary, athletic energy with a friendly softness from its rounded geometry. It feels bold and attention-grabbing without looking aggressive, making it well-suited to energetic, consumer-facing messaging.
The design appears intended to deliver maximum visual impact through stout, rounded forms and simplified construction, prioritizing bold readability and a modern, approachable character in display typography.
In the sample text, the strong weight produces high impact at large sizes, while the tighter internal spaces can begin to fill in as sizes decrease. The numerals match the letterforms in width and roundness, keeping a consistent, robust texture across mixed copy.