Sans Normal Lobim 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'AG Royal' by Berthold, 'Gotham' by Hoefler & Co., and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, punchy, modern, dynamic, confident, impact, speed, branding, emphasis, display, oblique, compact, geometric, rounded, heavy.
A heavy, oblique sans with broad, simplified letterforms and rounded curves throughout. Strokes are uniform and sturdy, with clean terminals and minimal modulation, giving the shapes a solid, engineered feel. Counters are relatively tight and apertures tend to be narrowed by the slant, while the overall construction leans toward geometric proportions (notably in O/0 and the rounded bowls). The numerals match the letters’ weight and forward angle, reading bold and compact with crisp, straightforward silhouettes.
Best suited to short, high-impact settings such as headlines, posters, sports-related branding, and promotional graphics where bold presence and motion are desirable. It can also work for packaging callouts or interface banners, but the dense weight and compact counters make it less ideal for extended small-size reading.
The overall tone is energetic and assertive, with a forward-leaning rhythm that suggests speed and urgency. Its thick, streamlined shapes feel contemporary and pragmatic rather than delicate or expressive, projecting confidence and impact.
The design appears intended to deliver maximum impact with a fast, forward-leaning stance, combining geometric simplicity with a heavy, compact voice for attention-grabbing display typography.
The slant is consistent and strong, helping the face maintain momentum in longer lines, while the dense weight makes spacing and counters feel compact. The lowercase shows single-storey forms where expected (e.g., a), reinforcing a clean, modern sans character.