Sans Normal Edris 4 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Corporative', 'Corporative Sans', 'Corporative Sans Rounded', and 'Corporative Soft' by Latinotype (names referenced only for comparison).
Keywords: ui text, brand identity, editorial, headlines, packaging, modern, clean, friendly, lively, readability, approachability, modernity, clarity, versatility, humanist, soft, rounded, open, airy.
A gently slanted, rounded sans with smooth, continuous curves and minimal stroke modulation. Bowls and counters are open and generously rounded, giving letters a soft, approachable geometry while maintaining crisp terminals. Proportions feel balanced with steady spacing and a consistent rhythm; diagonals and joins are clean, and round characters (like O, C, G, Q) read as elliptical and evenly drawn. Numerals follow the same calm, rounded construction with clear, uncomplicated forms.
Works well for UI and product typography where a friendly, contemporary voice is needed, and it also performs nicely in editorial settings for subheads, pull quotes, and short passages. The smooth curves and open forms make it a good choice for branding, packaging, and marketing materials that benefit from a clean but approachable tone.
The overall tone is contemporary and personable, with an energetic forward lean that feels active without becoming casual or playful. It reads as clean and approachable, suitable for brands or interfaces that want warmth without losing clarity.
Likely intended as a modern, people-centered sans with a subtle slant to add momentum and emphasis while keeping forms simple, rounded, and highly readable. The design aims to balance neutrality with warmth, making it versatile across both display and text-forward applications.
The design relies on rounded shapes and open apertures to maintain legibility in running text, and the slant adds motion that helps headlines feel dynamic. Letterforms remain restrained—there are no sharp calligraphic gestures—so the texture stays even across longer lines.