Sans Normal Amnuz 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Cerebri Sans', 'HK Nova', and 'Neue Einstellung' by Hanken Design Co.; 'Chesna Grotesk' by Horizon Type; and 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', and 'Avenir Next Thai' by Linotype (names referenced only for comparison).
Keywords: branding, headlines, ui text, signage, packaging, modern, friendly, clean, confident, neutral, versatility, clarity, modernity, approachability, brand neutrality, geometric, rounded, high legibility, even rhythm, open counters.
A contemporary sans with rounded, geometric construction and a sturdy, even color on the page. Strokes are smooth and consistent, with open apertures and generous interior spaces that keep letters clear at display sizes. Uppercase forms are wide and stable (notably the circular C/O and the broad U), while lowercase maintains straightforward shapes with single-storey a and g. Curves transition cleanly into straighter segments, and terminals read as crisp yet not sharp, supporting a tidy, highly legible texture in continuous text.
Well suited for brand systems and headlines where a clean, contemporary voice is needed, and it also works for UI labels and short-form text thanks to its open counters and steady rhythm. The sturdy shapes make it a strong option for signage and packaging, where quick recognition at a glance matters.
The overall tone is modern and approachable, with a calm neutrality suited to general-purpose communication. Its rounded geometry adds a friendly edge, while the solid weight and clear forms give it a confident, no-nonsense presence.
The design appears intended as a versatile, modern sans that balances geometric roundness with practical readability. It aims to deliver a friendly but professional tone that holds up across display applications and everyday interface or marketing use.
The numerals appear simple and utilitarian with consistent stroke treatment and clear silhouettes for quick recognition. Spacing and rhythm in the sample text look even and stable, creating strong readability and a contemporary, product-forward feel.