Slab Contrasted Pimu 5 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Berthold Corporate E' by Berthold and 'Corporate E' and 'Corporate E WGL' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, editorial, branding, packaging, confident, sturdy, vintage, workwear, impact, stability, legibility, tradition, utility, blocky, chunky, bracketed, ink-trap-like, compact.
A heavy, slab-serif design with broad, square-shouldered forms and pronounced, blocky terminals. Strokes are generally even and sturdy with only subtle modulation, while the serifs read as thick, squared slabs that feel slightly bracketed into the stems. Counters are relatively compact and apertures tend to be tight, giving the face a dense, emphatic texture in text. Lowercase shows sturdy, single-storey shapes (notably the a and g) and a robust, utilitarian rhythm; numerals are similarly weighty with wide, stable footprints.
Best suited to headlines, pull quotes, posters, and short editorial settings where a strong typographic voice is desired. It can also serve branding, signage, and packaging that benefit from a sturdy slab-serif look and high impact at medium to large sizes.
The overall tone is assertive and dependable, with a classic print-and-posters character. It suggests a practical, blue-collar toughness while still feeling polished enough for editorial display. The density and slab structure add a grounded, no-nonsense voice that reads as confident rather than delicate.
The design appears intended to deliver a forceful slab-serif presence with a compact, ink-on-paper feel, balancing readability with a strong, traditional display personality. Its robust shapes and squared finishing emphasize stability and impact across capitals, lowercase, and numerals.
In longer lines the dark color and tight internal space create a strong “headline” presence, with word shapes that feel compact and punchy. The design’s squared terminals and consistent heft help it hold up well in high-contrast situations (light text on dark backgrounds or vice versa).