Sans Normal Apmib 7 is a regular weight, wide, low contrast, upright, short x-height font.
Keywords: headlines, branding, packaging, posters, children’s media, friendly, playful, casual, approachable, handmade, approachability, informality, warmth, playfulness, brand character, rounded, soft, chunky, informal, quirky.
A rounded sans with soft, inflated strokes and gently irregular terminals that give it a lightly hand-drawn feel. Curves dominate the construction, with broad bowls and open counters, while straights are slightly softened rather than rigidly geometric. The proportions read roomy and expansive, with simple, sturdy shapes and minimal stroke modulation. Details like the single-storey “a” and “g,” compact joins, and slightly uneven stroke endings add warmth without becoming overly decorative.
Works best for headlines, short paragraphs, and display settings where its rounded, friendly texture can be appreciated. It fits packaging, cafés/food brands, playful retail, children’s or educational materials, and poster-style applications that benefit from an informal, welcoming voice.
The overall tone is friendly and playful, leaning toward an informal, conversational voice. Its softened geometry and subtle irregularities suggest approachability and a human touch rather than strict modernist precision. It feels well-suited to upbeat, youth-oriented, or craft-adjacent branding where a relaxed personality is desirable.
The design appears intended to deliver a clean sans foundation with added warmth through rounded forms and gently imperfect terminals. It prioritizes approachability and character while maintaining straightforward letterforms that remain legible in common display use.
In the sample text, word shapes stay clear at larger sizes, with round punctuation and a generally even rhythm. The numerals follow the same rounded, sturdy logic, with simple silhouettes and a casual feel that matches the letters. The texture on a line is bold enough to hold attention, making it more comfortable for headings than for dense, small-size reading.