Slab Contrasted Erhy 10 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Gold' by FontMesa and 'Huemul Slab' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, sports branding, confident, retro, industrial, assertive, collegiate, impact, durability, heritage, headline clarity, brand presence, blocky, compact, bracketless, ink-trap hints, high-impact.
A heavy, block-driven slab serif with broad proportions and tightly packed counters. Strokes are predominantly straight and orthogonal, with squared terminals and mostly unbracketed slabs that read as sturdy “feet” and caps. Subtle internal notches and small cut-ins at joins add a machined, display-centric rhythm, while mild stroke modulation keeps the forms from feeling purely monoline. The lowercase is robust and compact, with a single-storey a and g, short extenders, and an overall low-detail, high-mass silhouette that stays consistent across letters and numerals.
Best suited to headlines, posters, and short bursts of copy where the heavy slabs and compact counters can deliver maximum impact. It also fits branding applications like packaging, labels, and signage where a sturdy, retro-industrial voice is desirable. For longer passages, it will be most comfortable at larger sizes where counters can open up.
The font projects a bold, no-nonsense tone that feels vintage and workmanlike, with a hint of collegiate poster lettering. Its dense shapes and squared details convey strength and practicality, making the voice feel authoritative and attention-grabbing rather than delicate or literary.
The design appears intended to deliver a strong, print-forward slab serif look optimized for display use: bold silhouettes, stable serifs, and small cut-in details that add character without relying on fine features. It aims for immediate readability and presence, echoing traditional poster, athletic, and utility lettering traditions.
The design relies on large interior shapes and strong serif slabs for recognition, so spacing and counters play a major role in legibility—especially in letters like a, e, s, and g. Numerals share the same chunky construction and read well as a set, reinforcing a cohesive, signage-like texture in lines of text.