Slab Contrasted Erhy 7 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Gold' by FontMesa (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, sports branding, industrial, western, athletic, retro, assertive, impact, durability, display, heritage, blocky, sturdy, compact, ink-trap hinting, high-impact.
A heavy, block-built slab with broad proportions and firmly bracketed, rectangular serifs. Strokes are thick and confident with subtle contrast, while counters are relatively tight, yielding a compact, high-ink texture in text. Terminals are squared and blunt, and the overall construction emphasizes strong horizontals and a steady rhythm. The lowercase follows the same robust, utilitarian logic, with short, sturdy joins and rounded interior spaces that prevent the forms from feeling brittle at large sizes.
Best suited to headlines, display typography, and short emphatic phrases where its slabs and mass can be appreciated. It works well on posters, labels, and packaging that need a sturdy, vintage-inflected voice, and it can support signage or athletic/club identities when legibility is managed with spacing.
The tone is forceful and workmanlike, projecting durability and plainspoken confidence. It carries a vintage, poster-like energy that can read as western or athletic depending on color and layout, with an unmistakably bold, no-nonsense presence.
The design appears intended to deliver maximum impact with a bold slab-serif structure: strong silhouettes, solid serifs, and compact counters that hold up in attention-grabbing display settings. It prioritizes assertive presence and a traditional, industrial-leaning feel over delicacy or long-form readability.
In running text the dense weight and narrow apertures create a dark color, so generous tracking and line spacing help maintain clarity. The numerals match the same stout, squared-off personality, making the set feel cohesive for headline systems that mix letters and figures.