Sans Normal Obrod 3 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'FF Sero' by FontFont, 'Interval Next' by Mostardesign, and 'NuOrder' and 'Syke' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, playful, bold, impact, approachability, display clarity, brand presence, rounded, blocky, compact, sturdy, high-impact.
A heavy, compact sans with broadly rounded bowls and softened corners that keep the dense weight from feeling harsh. Strokes are consistently thick with subtly varied curvature, producing a smooth rhythm rather than a rigid geometric look. Counters are relatively tight and apertures tend to be modest, emphasizing solid silhouettes and strong color in text. Uppercase forms read wide and stable, while the lowercase keeps simple, sturdy constructions with short-to-moderate extenders and a straightforward, single-story feel where applicable.
Best suited to headlines, poster typography, branding marks, packaging, and short UI labels where maximum impact and clarity are needed. It performs well for large sizes and bold typographic blocks; for long passages, the dense strokes and tight counters suggest using generous size and spacing.
The overall tone is assertive and attention-grabbing while still approachable. Rounded curves and ample mass give it a friendly, contemporary energy suited to bold statements rather than quiet reading. It can feel slightly playful due to the softened geometry and chunky proportions.
The design appears intended to deliver a modern, high-impact sans that remains friendly through rounded forms and simplified construction. Its consistent heaviness and compact counters suggest a focus on strong presence, legibility at display sizes, and a cohesive look across letters and numerals.
In the sample text, the weight creates pronounced typographic texture and tight internal spacing, which helps headlines hold together as a single block. Numerals match the letterforms in mass and roundness, keeping a cohesive, signage-like consistency across mixed content.