Sans Normal Obkeh 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Sero' by FontFont, 'JAF Facit' by Just Another Foundry, 'Aptifer Sans' by Linotype, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, impact, approachability, modernity, clarity, rounded, soft, chunky, compact, punchy.
A heavy, rounded sans with compact proportions and softly blunted terminals. Curves are full and geometric, with circular bowls and generous interior counters that keep forms open at large sizes. The lowercase shows simple, sturdy construction with minimal modulation and smooth joins, while the capitals maintain broad, even strokes and stable, upright structure. Numerals match the chunky, rounded texture and sit with a clear, poster-like presence.
This font is well suited to headlines and short, high-impact copy where a strong, friendly presence is needed. It works particularly well for branding, packaging, and signage that benefits from rounded, approachable forms and a solid typographic block.
The overall tone is bold and approachable—more friendly than severe—thanks to the rounded shaping and softened corners. It reads as energetic and upbeat, giving headlines a contemporary, slightly playful voice without feeling novelty-driven.
The design appears intended to deliver maximum visual impact with an inviting, rounded geometry, balancing boldness with warmth. Its consistent, geometric construction suggests a focus on clear, modern display typography for branding-led applications.
In text settings the letterspacing appears tight and the silhouettes create a strong, continuous black rhythm, making it best when you want impact. Distinctive rounded joins and compact shapes help maintain clarity even with the dense weight.