Sans Normal Lomod 17 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Fold Grotesque' by Colophon Foundry and 'Biwa' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, dynamic, assertive, modern, friendly, impact, motion, branding, attention, rounded, soft corners, blocky, compact, slanted.
A heavy, slanted sans with broad proportions and large interior counters. Letterforms lean forward with smooth, rounded joins and softly squared terminals, keeping the texture dense but readable. Curves are full and elliptical (notably in C, G, O, and S), while diagonals and arms are simplified and sturdy, producing a clean, contemporary rhythm. Numerals match the letter weight and stance, with ample curves and minimal detailing for strong, uniform color.
Best suited for short, high-impact text such as headlines, posters, and promotional graphics where a bold, kinetic presence is desired. It can work well for sports or active lifestyle branding, packaging callouts, and social media advertising where legibility and punch need to hold at a glance.
The overall tone is energetic and confident, with a forward-leaning stance that suggests motion and urgency. Its rounded construction keeps the voice approachable rather than aggressive, making it feel contemporary and upbeat.
The design appears intended to deliver maximum visual impact with a fast, forward-leaning feel while preserving friendliness through rounded geometry. It prioritizes strong silhouette, consistent weight, and easy recognition in large-size applications.
Spacing and shapes are optimized for impact at display sizes, with consistent stroke strength and generous counters that help maintain clarity despite the dense weight. The italic angle is pronounced enough to read as intentionally dynamic rather than a mild slant.