Serif Normal Pima 11 is a regular weight, wide, very high contrast, upright, normal x-height font visually similar to 'Keiss Big' and 'Keiss Title' by Monotype (names referenced only for comparison).
Keywords: magazine headlines, luxury branding, editorial design, posters, packaging, editorial, elegant, fashion, classic, dramatic, headline impact, luxury tone, editorial voice, classic refinement, hairline serifs, tapered terminals, crisp, refined, calligraphic.
A high-contrast serif with sharp hairline serifs and pronounced thick–thin modulation throughout. The design favors sculpted, slightly flared strokes and tapered terminals, producing crisp silhouettes and a lively rhythm. Capitals feel stately and display-oriented with wedge-like finishing, while lowercase forms stay relatively compact and readable, with a single-storey g and strong vertical stress. Numerals match the dramatic contrast and show stylized, slightly calligraphic curves that keep the set visually consistent.
This face suits magazine and journal headlines, fashion and beauty branding, and other editorial layouts where contrast and sharp detail are an asset. It can work for short blocks of text in print or high-resolution digital settings, and it excels in posters, packaging, and identity systems that want a classic but striking serif voice.
The overall tone is polished and editorial, with a fashionable, high-end character. Its contrast and sharp finishing give it a dramatic, boutique feel that reads as confident and refined rather than utilitarian.
The design appears intended to deliver a contemporary take on a classic high-contrast serif: elegant, attention-grabbing, and highly finished. Its sculpted terminals and crisp serifs suggest a focus on headline performance and brand expression while keeping a conventional, readable underlying structure.
In text, the font creates strong sparkle from the hairlines and the tight, precise serifs; spacing appears balanced but the contrast makes it most comfortable at moderate-to-large sizes. The italic is not shown, and the roman’s details suggest it is optimized for typographic color and impact in headlines and pull quotes.