Serif Contrasted Upfy 3 is a regular weight, wide, very high contrast, upright, normal x-height font visually similar to 'Chamberí' by Extratype and 'Didonesque Stencil', 'Keiss Big', and 'Keiss Title' by Monotype (names referenced only for comparison).
Keywords: headlines, magazines, fashion branding, posters, packaging, luxury, editorial, dramatic, fashion, refined, editorial impact, luxury tone, modern refinement, display emphasis, hairline, crisp, sculpted, elegant, formal.
This serif displays striking thick–thin modulation with razor-fine hairlines and weight concentrated in the verticals. Serifs are sharp and clean, with a modern, cut-in feel and minimal bracketing, giving corners and terminals a crisp, chiselled finish. The proportions read on the wider side with generous bowls and open counters; capitals feel statuesque, while the lowercase keeps a steady, readable rhythm. Curves show a pronounced vertical stress, and the overall drawing favors smooth, high-polish outlines and controlled, deliberate joins.
This design is well suited to headlines, pull quotes, mastheads, and other editorial settings where a refined, dramatic voice is desired. It also fits luxury branding applications—such as fashion, beauty, fragrance, and premium packaging—where high contrast and crisp serif detailing can be showcased at display sizes.
The font conveys an elevated, high-fashion tone—confident, glossy, and emphatic. Its contrast and sharp detailing create a sense of drama and precision, suggesting premium editorial styling rather than casual everyday text.
The letterforms appear designed to deliver a contemporary high-contrast serif look with a polished, premium presence, emphasizing sharp refinement and vertical elegance. The wide proportions and crisp detailing suggest a focus on impactful display typography that remains orderly and legible in short-to-medium text settings.
In the sample text, the strong contrast creates bold word shapes and a pronounced typographic color, especially in caps and heavy vertical strokes. Fine details in letters like a, e, s, and t add sparkle at larger sizes, while the hairlines imply it will look best where reproduction is clean and scale is not too small. Numerals match the sculpted, display-oriented character with similarly sharp terminals and pronounced modulation.