Sans Normal Ikboj 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Dexa Round' by Artegra, 'Hando Soft' by Eko Bimantara, and 'Mundial' by TipoType (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, playful, modern, approachable, soft, approachability, soft modernity, high legibility, brand warmth, casual clarity, rounded, blunt terminals, geometric, chunky, clean.
A rounded, heavy sans with broadly proportioned forms and smooth, continuous curves. Strokes maintain an even weight with minimal modulation, and joins are softened into generous radii rather than sharp corners. Terminals are blunt and rounded throughout, giving letters a cushioned silhouette; counters are open and mostly circular, with sturdy bowls and wide arches. The lowercase is compact and readable, with single-storey shapes for a and g, a simple vertical i and l, and short, rounded cross strokes that keep texture even in paragraphs. Figures follow the same soft geometry, with robust, friendly shapes and clear interior space in 0, 6, 8, and 9.
This font suits headlines and short-to-medium copy where a friendly, contemporary presence is needed—brand identities, packaging, posters, and large-format signage in particular. Its rounded construction and open counters also make it workable for UI labels and introductory text when set with generous spacing.
The overall tone is warm and optimistic, pairing a modern, simplified construction with a distinctly soft-edged friendliness. Its rounded weight and open counters create an inviting voice that feels casual and accessible rather than formal or technical.
The design appears intended to deliver a bold, approachable sans voice by combining geometric foundations with softened corners and uniform stroke weight. It prioritizes clarity and friendliness, producing a contemporary, non-threatening texture that stays consistent across letters and numerals.
Spacing appears comfortable and slightly roomy for a heavy style, which helps prevent clumping in longer lines. Diagonal-heavy letters (like V, W, X, Y) keep rounded endings and smooth joins, reinforcing the consistent, non-aggressive rhythm across the set.