Sans Normal Suban 2 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Epoca Classic' and 'Impara' by Hoftype, 'Clasica Sans' by Latinotype, and 'Organic Pro' by Positype (names referenced only for comparison).
Keywords: ui text, branding, packaging, posters, headlines, friendly, approachable, clean, modern, casual, approachability, everyday legibility, modern clarity, softened tone, rounded, soft terminals, open apertures, humanist, slightly quirky.
This typeface is a rounded sans with softly blunted terminals and gently modulated strokes. Curves are prominent and smooth, with open apertures in letters like C, G, and e that keep counters airy. Uppercase forms feel steady and geometric-leaning, while the lowercase introduces a more humanist rhythm—seen in the single-storey a, the looped g, and the subtle, handwritten-like shaping in letters such as r and y. Figures are clear and friendly, using rounded bowls and simple construction that aligns visually with the text letters.
It suits friendly branding, packaging, and editorial headlines where a clean sans with personality is desired. The open counters and straightforward numerals make it a practical option for UI labels and general-purpose text, especially in short to medium-length copy where a warm, informal tone is appropriate.
The overall tone is warm and approachable, balancing modern simplicity with a mild, playful quirk. Its softened endings and roundness reduce stiffness, giving it an inviting voice that feels conversational rather than strictly technical or corporate.
The design appears intended to provide an easygoing, contemporary sans that remains highly legible while adding warmth through rounded terminals and humanist detailing. It aims for versatility—neutral enough for broad use, yet distinctive enough to carry a gentle, personable character.
Spacing and proportions read comfortably in paragraph settings, with sturdy letterforms that stay distinct at larger sizes. The punctuation and basic forms shown maintain the same rounded, softened logic, supporting a cohesive texture across mixed-case text and numerals.