Sans Normal Irgo 13 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Dexa Round', 'Genius', and 'Habanera' by Artegra; 'Muller Next' by Fontfabric; 'Nietos' by Melvastype; 'Qualion Round' by ROHH; and 'Core Sans AR' by S-Core (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, stickers, playful, friendly, retro, bouncy, informal, attention, approachability, fun, impact, informality, rounded, soft, chunky, blobby, cartoonish.
A heavy, rounded sans with an energetic rightward slant and soft, swollen terminals. Strokes are thick and even, with generous curves and a slightly “puffy” silhouette that keeps corners blunt and friendly. Counters are compact but clear, and the overall rhythm is lively, with small width differences between glyphs that add a hand-drawn, organic feel. Numerals and capitals follow the same inflated geometry, staying cohesive and highly graphic at display sizes.
Best suited to short, high-impact settings such as posters, headlines, logos, packaging, and playful brand systems where a bold, friendly voice is needed. It can also work for children’s content, casual signage, and social graphics, but its dense weight favors display use over long reading.
The tone is upbeat and approachable, reading as playful and slightly retro. Its bouncy shapes and soft edges suggest humor and friendliness rather than seriousness, making text feel casual and welcoming.
The design appears intended to deliver maximum warmth and visibility with rounded, inflated forms and a spirited slant. It prioritizes character and approachability, aiming for a fun, attention-grabbing presence in branding and display typography.
The italicized construction is expressed more through a consistent forward lean than through calligraphic contrast, reinforcing a sporty, animated impression. Round characters like O/Q and bowls in B/P/R look especially plush, while diagonals (K/V/W/X) keep the same soft, thick presence without becoming sharp or tense.