Sans Normal Admov 5 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Aspira' by Durotype, and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: ui labels, branding, posters, headlines, sports graphics, modern, sporty, clean, technical, energetic, convey motion, modern utility, clear reading, contemporary tone, oblique, geometric, rounded, open, neutral.
A slanted sans with smooth, geometric construction and generous internal space. Curves are round and even, terminals are clean and largely unadorned, and joins stay crisp without calligraphic modulation. The letterforms read on the broader side with open apertures and a steady rhythm; counters in shapes like O, e, and a are notably clear. Numerals follow the same streamlined logic, with simple forms and consistent slant that keeps text flowing forward.
This style works well for interface labels, dashboards, and wayfinding where a modern sans with forward movement helps emphasize action and direction. It also suits branding, marketing headlines, and posters that benefit from a clean, dynamic voice. In editorial or product copy it can serve as an attention-forward text face for short to medium passages, especially when a sense of speed is desirable.
The overall tone is modern and energetic, with an oblique posture that suggests motion and urgency. Its straightforward geometry and uncluttered endings keep it feeling clean and contemporary rather than decorative. The impression is confident and functional, suitable for design that wants momentum without aggressiveness.
The design appears intended to deliver a contemporary, motion-oriented sans that remains orderly and legible. By combining rounded geometry with a consistent slant and open forms, it aims to balance clarity with a lively, forward-driving texture.
The italic angle is consistent across caps, lowercase, and figures, giving paragraphs a cohesive forward lean. Round letters and diagonals feel balanced, with smooth curves that maintain clarity in longer text. Spacing appears comfortable in the sample, supporting continuous reading while still retaining a punchy, display-friendly presence.