Sans Normal Admov 7 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Area' by Blaze Type, 'DX Rigraf' by Dirtyline Studio, and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, signage, modern, dynamic, clean, sporty, confident, add motion, improve clarity, modernize tone, stay approachable, oblique, rounded, open counters, humanist, lively.
A rounded sans with an oblique slant and smooth, low-contrast strokes. The forms are open and generously proportioned, with circular/elliptical bowls, soft terminals, and a steady rhythm that reads cleanly at display sizes. Uppercase shapes feel wide and stable, while the lowercase has a slightly more humanist, informal construction (notably in the single-storey a and g) that adds warmth. Numerals are clear and sturdy, with simple curves and minimal detailing that keeps the texture even.
Well-suited for branding and identity systems that want a contemporary, energetic voice, as well as headlines, posters, and marketing layouts where a forward-leaning sans adds momentum. Its open forms and even texture also make it a practical choice for short UI labels, packaging, and wayfinding-style signage where quick recognition matters.
The overall tone is modern and energetic, combining a clean sans structure with a forward-leaning, motion-oriented feel. Its rounded geometry and open shapes keep it approachable, while the slant gives it a sporty, contemporary confidence.
Designed to deliver a clean sans reading experience with added motion and personality through an oblique stance and rounded, geometric construction. The balance of wide, stable capitals and friendly lowercase shapes suggests an aim for modern versatility—confident enough for display, yet approachable for everyday graphic communication.
The italics are integrated into the design rather than feeling like a separate cursive style, with consistent stroke behavior across caps, lowercase, and figures. Counters and apertures remain open, helping the face maintain clarity even when set tightly or used in short bursts of text.