Sans Superellipse Ugdis 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'PT Filter' by Paavola Type Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, industrial, sporty, retro, confident, friendly, impact, bold branding, graphic clarity, modern utility, blocky, rounded corners, compact, sturdy, geometric.
A heavy, block-constructed sans with rounded-rectangle (superellipse-like) curves and consistently softened corners. Counters are compact and often rectangular, giving letters a dense, uniform color and strong silhouette. Strokes stay broadly even, with squared terminals and minimal modulation; spacing feels tight but controlled, and round letters (like O/C/G) read as rounded boxes rather than circles. The lowercase is sturdy and simplified, with single-storey forms and short, squared details that maintain the same chunky rhythm as the caps and numerals.
Works best as a display face for headlines, posters, and branding where strong presence and quick recognition matter. Its sturdy, rounded geometry also fits packaging, labels, and athletic or team-oriented graphics. Use generous size and spacing for maximum clarity, especially in dense lines of text.
The overall tone is bold and assertive while staying approachable due to the rounded corners and smooth curvature. It evokes modern athletic branding, industrial labeling, and a slightly retro display sensibility—confident, practical, and built for impact. The dense letterforms and compact counters add a no-nonsense voice suited to attention-grabbing messaging.
The design appears intended to deliver a compact, high-impact look through rounded-rectilinear construction and uniform weight. By favoring simplified forms and tight counters, it prioritizes bold legibility and a strong graphic footprint for modern display use.
Capitals are particularly strong and uniform, with wide, flattened curves that emphasize a squared geometry. Numerals follow the same rounded-rectangle construction, producing very solid figures that hold up well at large sizes. In text settings the heavy weight creates a commanding texture, favoring short bursts of copy over long paragraphs.