Sans Normal Pemaw 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Copperplate New' by Caron twice, 'Altersan' by Eko Bimantara, 'Danos' by Katatrad, 'Calton' by LetterMaker, 'Nusara' by Locomotype, 'Famiar' by Mans Greback, 'Fact' by ParaType, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, punchy, approachable, chunky, impact, approachability, clarity, modernity, simplicity, rounded, soft corners, compact, heavy terminals, high impact.
A dense, rounded sans with heavy, even strokes and softly squared corners that keep the silhouette blocky but not sharp. Curves are broad and smooth, with generous counters that stay open despite the weight, and terminals tend to finish bluntly rather than tapering. The overall rhythm is compact and sturdy, with slightly condensed-feeling proportions in many letters and confident, simple construction in both caps and lowercase.
Best suited to headlines and short copy where you want immediate impact and easy recognition. It works well for branding and packaging that benefit from a friendly, modern heft, and for signage or titles where strong shapes and open counters support quick reading.
The tone is upbeat and approachable, delivering a bold, no-nonsense presence that feels friendly rather than aggressive. Its chunky shapes and rounded edges give it a playful, contemporary voice that reads as informal and welcoming while still being assertive.
The design appears intended to deliver maximum clarity and presence with softened geometry—combining thick, confident strokes with rounded shaping for a more approachable, contemporary feel. It prioritizes simple, consistent letter construction to stay legible and energetic in display settings.
Distinctive details include a single-storey “a,” a prominent descender on “g,” and numerals that are wide, sturdy, and highly legible at large sizes. The uppercase forms are strong and uniform, while lowercase shapes keep a simple, geometric sensibility with minimal ornamentation.