Sans Normal Loril 12 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Jarvis' by Alan Smithee Studio, 'Galvani' by Hoftype, 'Fact' by ParaType, and 'Neue Reman Gt' by Propertype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, energetic, confident, contemporary, friendly, impact, motion, bold display, branding emphasis, slanted, soft-cornered, compact joins, large counters, punchy.
A heavy, right-slanted sans with broad proportions and rounded, open counters. Strokes are largely monolinear, with smooth curves and softly blunted terminals that keep the silhouette sturdy rather than sharp. The lowercase shows a single-storey “a” and “g” and maintains a consistent, rhythmic texture; bowls are generous and apertures stay readable even at bold sizes. Numerals are robust and compact, matching the letters’ forward-leaning stance and rounded geometry.
Best suited to headlines, posters, and short, high-impact copy where the bold slant can amplify motion and emphasis. It also fits sports-oriented branding, energetic campaigns, packaging callouts, and social media graphics where quick recognition and strong silhouettes matter.
The overall tone is assertive and kinetic, with an upbeat, contemporary feel. Its slant and mass give it a sense of speed and confidence, while the rounded forms keep it approachable rather than severe.
Likely designed as a display-forward sans that combines a dynamic oblique stance with rounded, legible forms for attention-grabbing branding and advertising. The emphasis appears to be on punchy word shapes, strong counters, and a confident, modern rhythm.
The strong oblique angle and wide set create a prominent horizontal presence in words, especially in all-caps. The design favors clear interior space over fine detailing, making it feel optimized for impact-driven typography.