Sans Normal Orlay 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Reman Sans' by Propertype and 'Bajazzo' and 'Bajazzo Rounded' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, confident, friendly, modern, utilitarian, high impact, clear labeling, modern branding, friendly display, rounded, geometric, compact, sturdy, clean.
A heavy, rounded sans with compact proportions and smooth, continuous curves. Strokes are consistently thick with minimal modulation, producing dense counters and a strong, even color in text. Uppercase forms feel straightforward and geometric, while the lowercase keeps simple constructions with single-storey shapes and a short-shouldered, compact rhythm. Terminals are clean and blunt, and joins are sturdy, giving the design a solid, un-fussy presence.
Best suited to headlines, display typography, and short emphatic text where a strong, uniform texture is desirable. It can work well for branding, packaging, signage, and UI callouts, especially when set with comfortable spacing to maintain clarity.
The overall tone is confident and approachable, pairing a modern, no-nonsense structure with soft rounding that keeps it from feeling harsh. It reads as energetic and direct, with a friendly, contemporary voice suited to attention-grabbing settings.
The design appears intended to deliver maximum impact with a clean, rounded geometric feel—prioritizing bold presence and straightforward readability over delicacy or fine detail.
At larger sizes the letterforms look punchy and cohesive, but the heavy weight and tight internal spaces can make small sizes feel dense. Numerals are similarly bold and uncomplicated, matching the font’s compact, high-impact texture.