Sans Normal Ahmor 3 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Prenton RP' by BluHead Studio; 'Morandi' by Monotype; 'Belle Sans' by Park Street Studio; 'Akwe Pro' by ROHH; 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; and 'Beval' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, quirky, retro, playful, display impact, friendly branding, retro flavor, compact setting, rounded, soft, compact, bouncy, informal.
A compact sans with heavy, rounded strokes and subtly irregular geometry that gives letters a gently “wobbly” stance. Curves are full and smooth, with terminals that feel softly blunted rather than sharply cut, and counters that stay open despite the dense weight. Widths are generally tight, producing a stacked, poster-like rhythm; diagonal forms (V, W, X, Y) show slight asymmetry that adds a hand-shaped flavor while remaining clean and consistent. Numerals are similarly chunky and simplified, optimized for impact rather than delicate detail.
This font works best for headlines, short statements, and identity-driven design where a compact, high-impact voice is needed. It suits packaging, event posters, storefront or wayfinding signage, and bold brand marks—especially when an informal, upbeat tone is desired.
The overall tone is energetic and approachable, balancing strong presence with a casual, slightly whimsical personality. It evokes a retro display sensibility—confident and friendly—suited to attention-grabbing settings without feeling aggressive.
The design appears intended to deliver strong display impact in a compact footprint while keeping an inviting, human feel. Its rounded construction and slight irregularities suggest a goal of blending cleanliness with personality for modern-retro branding and promotional typography.
The face maintains a steady baseline and clear silhouettes, but small variations in curvature and stroke shaping create a lively texture in words and lines. In longer text the density reads best at larger sizes, where the rounded forms and open counters can breathe.