Sans Normal Utnum 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Ciutadella' and 'Isotonic' by Emtype Foundry; 'FF DIN' and 'FF DIN Paneuropean' by FontFont; 'DIN Next', 'DIN Next Cyrillic', and 'DIN Next Paneuropean' by Monotype; and 'Goldbill' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: branding, headlines, ui, posters, signage, modern, clean, dynamic, friendly, clarity, modernity, emphasis, versatility, oblique, geometric, rounded, crisp, open.
This is a slanted sans with a clean, geometric skeleton and gently rounded curves. Strokes are even and low-contrast, with smooth joins and largely closed, regular bowls; counters stay open enough to keep the forms readable. Terminals are mostly straight-cut and crisp, giving the letters a tidy, engineered look while the oblique angle adds forward motion. Proportions feel balanced with a moderate x-height and steady rhythm across the alphabet and numerals.
It works well for modern branding, short headlines, and product messaging where a clean sans with motion is desirable. The steady stroke weight and open forms make it suitable for UI labels, navigation, and informational graphics, and it can also serve in signage or posters where quick recognition matters.
The overall tone is contemporary and straightforward, with a subtle sporty energy from the consistent slant. It reads as confident and efficient rather than decorative, while the rounded geometry keeps it approachable.
The design appears intended as a versatile, contemporary oblique sans: geometric and neutral enough for broad use, but with a built-in sense of speed and emphasis from the consistent slant. It aims for clarity and consistency across letters and figures while maintaining a modern, streamlined voice.
The uppercase has a solid, compact presence and the lowercase maintains clear differentiation between similar shapes (notably in the curved letters and the single-storey forms). Numerals match the same geometric language and appear designed to sit comfortably alongside text without calling attention to themselves.