Sans Normal Osgir 12 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Myriad', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe; 'Epoca Pro' by Hoftype; and 'MVB Solitaire Pro' by MVB (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, modern, approachable, playful, impact, approachability, modernity, clarity, display, rounded, soft corners, bulky, compact counters, low apertures.
A heavy, rounded sans with broad proportions and a stable, upright stance. Strokes are thick and fairly even, with gently softened corners and generous curves that keep the shapes smooth rather than angular. Counters are compact and apertures tend to be on the closed side, giving the face a dense, blocky color at text sizes. The lowercase shows simple, single-story forms (notably the a and g), while the uppercase maintains straightforward geometry with slightly squarish round letters like O/C and a sturdy, uniform rhythm.
This font works best for short, high-impact settings such as headlines, posters, brand marks, packaging, and large-format signage. It can also support bold UI moments (buttons, badges, callouts) where a friendly but assertive tone is needed, especially at larger sizes.
The overall tone is bold and approachable, combining a friendly roundness with a confident, headline-ready presence. Its dense letterforms and softened geometry read as contemporary and slightly playful, without feeling novelty-driven.
The design appears intended to deliver maximum emphasis with a soft, contemporary feel—pairing robust stroke weight and wide proportions with rounded detailing to keep the voice approachable and modern.
The numerals follow the same rounded, weighty construction, with clear silhouettes and minimal detailing. In running text the heavy weight produces strong impact, but the tight counters and closed apertures make it feel best suited to larger sizes where shapes can breathe.