Sans Superellipse Pogay 4 is a very bold, very narrow, low contrast, upright, tall x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'FF Clan' by FontFont, and 'PG Grotesque' by Paulo Goode (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, condensed, assertive, retro, industrial, poster-like, space-saving, high impact, brand presence, display clarity, sturdy, compact, vertical, chunky, geometric.
A condensed, heavy sans with compact, upright proportions and a strong vertical rhythm. Strokes are consistently thick with minimal modulation, and curves are built from rounded-rectangle geometry that keeps bowls and counters tight and controlled. Joins and terminals read mostly straight and squared-off, while round letters (like O/C/G) maintain a squarish, softened profile. Spacing is economical, producing dense, high-impact word shapes; lowercase forms are relatively large against the caps, supporting short ascenders and a tall lowercase presence.
Best suited to display settings such as headlines, posters, packaging, branding marks, and signage where a compact footprint and strong color on the page are desirable. It can work for short subheads and callouts, but the dense proportions and tight internal spaces suggest using generous sizes and careful spacing for comfort.
The overall tone is bold and no-nonsense, with a slightly vintage, utilitarian flavor. Its compressed stance and blocky geometry feel energetic and commanding, evoking poster lettering, industrial labels, and headline typography where impact matters more than delicacy.
The design appears intended to deliver maximum impact in limited horizontal space, using sturdy, geometric curves and consistent stroke weight to create a confident, space-efficient voice for display typography.
The numerals match the same condensed, block-forward construction, staying visually consistent with the capitals. Round forms avoid true circles, favoring softened corners that reinforce a disciplined, engineered look across the set.