Sans Normal Akkav 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Possible' by K-Type, 'PGF Now' by PeGGO Fonts, and 'Lapidaria' by SIAS (names referenced only for comparison).
Keywords: branding, headlines, posters, signage, ui labels, friendly, confident, modern, approachable, clean, clarity, modern utility, approachability, display impact, brand neutrality, geometric, rounded, monoline, compact, open apertures.
This typeface is a sturdy, geometric sans with monoline strokes and softly rounded curves. Uppercase forms are broad and stable, with circular bowls (C, O, Q) and straightforward, squared terminals that keep counters clean and open. Lowercase letters follow the same pragmatic geometry, with a single-storey “a” and “g,” a short-armed “t,” and a compact, functional “r,” all contributing to a consistent, uncluttered texture. Numerals are similarly plainspoken and robust, with simple construction and even rhythm that holds up well at display sizes.
It suits brand identities, headlines, and poster typography where a strong, friendly sans is needed. The clean geometry and open counters also make it a practical choice for signage and short UI labels or navigation text, especially when set at medium-to-large sizes.
The overall tone is modern and friendly, pairing a no-nonsense structure with rounded, welcoming shapes. It reads as confident and contemporary rather than formal, giving text a clear, upbeat presence without feeling flashy or stylized.
The design appears intended as a versatile, contemporary workhorse sans that prioritizes clarity and a personable voice. Its geometric skeleton and restrained detailing suggest a focus on dependable legibility and a modern, approachable character across display and general-purpose applications.
The forms lean toward geometric construction with generous internal space, helping maintain clarity in dense settings. Diagonals (V, W, X, Y) are crisp and direct, while curves stay smooth and controlled, creating an even, steady color across lines of text.