Sans Normal Vobuh 7 is a bold, wide, low contrast, italic, normal x-height, monospaced font.
Keywords: sports branding, posters, headlines, packaging, signage, sporty, retro, casual, lively, friendly, impact, momentum, approachability, brand voice, display clarity, rounded, oblique, compact, ink-trap, soft corners.
A heavy, oblique sans with rounded joins and softened corners, giving the forms a smooth, slightly “molded” look. Strokes are broadly uniform, with tight apertures and generous interior counters that stay open even at bold sizes. The letterforms lean consistently to the right, and many terminals end in blunt, subtly curved wedges rather than sharp cuts. Curves are built from sturdy ovals and arcs; diagonals are broad and stable, producing a dense, even rhythm across lines. Numerals and capitals are similarly weighty, with clear silhouettes and a sturdy baseline presence.
It suits bold headlines, sports and lifestyle branding, poster typography, and packaging where an energetic, friendly voice is desired. The strong weight and consistent slant make it effective for logos, badges, and signage that need quick recognition, and it can work for short blocks of copy when ample size and spacing are available.
The overall tone feels energetic and approachable—confident like athletic signage, but not aggressive. Its rounded weight and steady slant give it a playful, mid‑century-to-vintage flavor that reads as casual and upbeat rather than formal.
The design appears intended to deliver high-impact readability with a dynamic, forward-leaning stance, pairing sturdy geometric construction with softened terminals for warmth. The overall system prioritizes clear silhouettes and a cohesive slanted rhythm for branding and display contexts.
Distinctive details include a single-storey lowercase “a,” a looped/descended “g,” and a hookier “f,” which add personality and a slightly hand-lettered impression while staying within a clean sans structure. The texture in paragraphs is dark and punchy, so it favors display and short-to-medium text where its slant and mass enhance momentum.