Sans Normal Obbak 20 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Avita' by Bykineks, 'Maison Neue' by Milieu Grotesque, 'Glimp' and 'Glimp Rounded' by OneSevenPointFive, 'Pragmatica' by ParaType, 'TT Hoves Pro' by TypeType, and 'Montilla' by Zafara Studios (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, playful, confident, impact, clarity, approachability, modernity, brand presence, geometric, rounded, chunky, smooth, compact.
This typeface is built from hefty, rounded strokes with smooth joins and broadly geometric construction. Curves are full and circular (notably in O, C, and G), while terminals are clean and largely squared-off, giving the letters a sturdy, poster-like silhouette. Counters are moderately open for the weight, and the overall rhythm feels even and stable, with simple, no-nonsense forms and minimal detailing. The lowercase is compact and robust, with single-storey a and g and a short-armed t that keeps the texture dense.
It’s well suited to headlines, short statements, and display settings where immediate impact matters—posters, signage, packaging, and bold brand voice applications. It can also work for UI labels or navigation when used sparingly and at sufficiently large sizes.
The overall tone is assertive and approachable: big, friendly shapes that read as contemporary and upbeat rather than formal. Its rounded geometry and simplified forms create a playful, mass-market feel suited to energetic, attention-seeking typography.
The design appears intended as a straightforward, geometric display sans that prioritizes solidity, clarity, and a friendly contemporary presence. Its simplified letterforms and rounded construction aim to deliver strong recognition and a confident, modern tone in branding and titling.
At larger sizes the strong, rounded masses and clean negative spaces are very clear, producing high visual impact. In longer text the heavy weight creates a dense gray value, so it tends to perform best when given generous size and spacing.